Corporate Rebrand
Town of Whitby's official seal was created in 1855. It was time the Town needed a new look to keep up with its economic growth. The Corporate Rebrand Project was initiated in July 2017. On January 2020, they launched a new look. I was involved in the Town of Whitby’s corporate rebrand project, worked closely with internal clients, stakeholders, and partner organizations. Participated in council meetings, involved in brand consultations, open house brand engagements, community pop-up activations, brand strategy guidelines, employee consultation, way-finding and signage research within the municipality’s facilities and transportation. After the logo was approved by Council, the Brand Team developed templates and within a short period of time. It was an exciting and challenging project and proud to lead a team for the external brand launch.
