Indy Race Car Sponsorship

Eric Sprott and Sprott Inc. supported Canadian race car driver James Hinchcliffe, getting him a seat with the prestigious Newman/Haas Racing. For this sponsorship campaign, clients and investors were invited to the 2011 Indianapolis Indy 500 and the 2012 Honda Indy Toronto Race. A unique corporate event was also organized to celebrate his Indy career, to which 250 guests were invited. I provided art direction, created promotional invitations, posters, signage, and the car logo, and collaborated with event coordination, logistics, vendors, photographers, entertainment and venue.

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