Corporate Rebrand
Sprott Asset Management LP started as a private investment company in 1981. The company grew and developed it into a boutique shop with related alternative products and investment strategies. CHALLENGE: The strategy was to rebrand the group of companies without having the eponymous company behind the founder Eric Sprott's legacy. The rebrand purpose was to amalgamate all the sister companies to be identified as a Sprott company while having its own identity. By providing art direction, I began the transition by updating each company logo then creating a program with the usage of colour, font, styles, photography and developed a brand architecture that enhanced the presence of all the companies and their overall exposure.
