Trez Capital Materials
As most designers know, the colour of physical gold cannot be epitomized. Reproduced materials turn out with different versions of yellow or brown. The President was persistent about the colour gold; we managed a colour compromise after the budget was determined. With no brand guidelines, I initiated this brochure to provide brand awareness and consistency for the corporation. It was developed to introduce various private offerings and institutional investor opportunities. I spearheaded and developed company templates and designs for all social media, digital graphics, event campaigns and marketing collateral while maintaining a brand presence. I created all brand guidelines for Trez Capital, influencing business growth. The other pieces followed behind very quickly in place as the marketing materials required for events and trade shows.
